Public Relations
Sell your story and gain publicity - Public Relations with Featureworld...
Are you a small business or entrepreneur struggling to get the recognition you deserve? Do you need to gain publicity for a new product or idea - but you can't afford to employ an expensive PR and marketing company?
I operate a free service for small business owners with a story to sell to a newspaper, television or women's magazine.
Read these recent cases of small business owners who sold a story through Featureworld and at the same time gained valuable publicity…
NATALIE BALMOND of Pure Potions Ltd.
Product to publicise: eczema cream, Skin Salvation
Publicity gained: Daily Mail, ITV's Daybreak with Dr Hillary Jones, two major women's magazines.
When Natalie Balmond's toddler daughter broke out in painful eczema, and nothing seemed to help, she decided to cook up her own cure. The result was Skin Salvation cream and eventually her cream was so successful it took off as a business. But although over the years Natalie did manage to gain various articles in magazines and newspapers, and her cream attracted rave reviews, she had yet to hit the big time. However, within a week of approaching me at Featureworld, I had placed her story with the Daily Mail and her feet haven't touched the ground since!
Natalie says: 'I had tried PR companies in the past and had small amounts of success but nothing really translated into big orders. However, the success was overnight with Alison - and following the Daily Mail article, we had turned over almost half our usual yearly amount in just four days!'
See the publicity gained in the Daily Mail newspaper here >
DR BRYAN BEATTIE of Innermost Secrets clinic
Product to publicise: Fetal Fibronectin to screen for signs of premature labour.
Publicity gained: Daily Mirror, ITV's Daybreak, Daily Mail, ITV Wales, major women's magazine.
Dr Bryan Beattie is a consultant in Fetal Medicine. He is pioneering a test to help predict when a woman might go into premature labour. If the test is positive, drugs can be given to prevent the labour starting or steroids given to help prepare a tiny baby's lungs so he or she has a better chance of survival. Dr Beattie wanted to raise awareness of the test, which he is campaigning to be available on the NHS.
Read the story about how Dr Beattie's helped one couple have their longed-for baby girl here >
MARY CORRIGAN of What's Up with my Hair
Product to publicise: Diet to help solve alopecia and hair loss
Publicity gained: Daily Mail, major women's magazine.
When Mary Corrigan experienced hairloss herself, she was desperate to find a natural cure. So after much painstaking research she devised a hair diet, which included old-fashioned foods such as venison and cockles. On the back of her success, Mary has now written a book, full of recipes and her paperback, What's Up with My Hair, is now available from Amazon.
Mary said: 'I knew my story had been printed because I suddenly had a flood of enquiries to my website. I am absolutely thrilled with the publicity Alison gained for me.'
Read Mary's success story here >
Find out more…
- To see if your product or small business idea is suitable for free publicity at Featureworld, contact me here with some details >
- To find out more about how I sell your story go to the Sell Your Story page >
- To read the very latest news go to my blog: Sellyourstoryuk.com or follow me on Twitter >
Contact: Alison Smith-Squire
www.featureworld.co.uk
online media agent
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