PRs take note: Summer is one of the best times of the year to sell a story and gain vital media coverage…
So the football has finished, Wimbledon has packed up, schools are gearing up for the long summer break and even Parliament closes down in the hot summer months.
Up and down the country court cases will be adjourned until September as due to annual leave it becomes increasingly hard to get the full legal teams together.
So if you’re hoping to gain media coverage should you too be putting your feet up for a few weeks?
The answer is of course not. In fact with more space freed up in the national press, anyone hoping to sell a story should be looking to put it out now.
Already the ‘silly season’ seems to have begun.
Whole pages on Loom bands – little wrist bracelets that children can make – have been surfacing in the national papers on a daily basis.
Meanwhile the housing boom has given way to whole double pages devoted to that national British obsession of property prices.
Yet even these sorts of stories are set to dry up in the coming weeks. Loom band stories (‘I was almost killed by one’ etc’) won’t be so prevalent simply because children won’t be at school.
And even the property market takes a rest over the summer weeks simply because so many potential buyers are away.
Fewer political, news and court stories leaves national papers with an annual headache of quiet spells and acres of space in the papers to fill – after all, newspapers are still printed as usual.
Of course no-one has a crystal ball so there is no guarantee of a ‘perfect time’ to send a story out. For example, a major holiday incident can dominate the headlines for weeks making what appeared to be a quiet few weeks incredibly busy.
However, if you are lucky with the timing, July and August are the perfect months to send out that press release or that breaking news story…
Are you thinking of selling a story in the next few weeks? Featureworld is never on holiday! And we are always looking for quirky, newsy stories as well as human interest ones to send to newspapers. Find out how much money your story could be worth by contacting us here.